Cheddar TV

"Gen!us aims to be an approachable brand for newbies and experienced canna-sseurs alike. Breaking down the stigma surrounding cannabis is an uphill battle, but Clifford thinks people's stories about their relationship with cannabis can humanize the industry. "The goal of our brand is to tell those stories in a more mainstream light," Clifford said. "I think the industry is doing an excellent job and our goal is to do the same. We can showcase these genius people, that have been these closeted stoners, using cannabis in their daily routine — and what better platform to have than a brand called Gen!us?""

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